In Internet marketing we cannot avoid both content and backlinks. Both are very important. Among Search Engine Optimizers content is called king and links are called queens. It means content has more importance than links. it does not mean you can succeed in web promotion without backlinks. We need back links too but it is the content which decides how much valuable this website is. Search Engines are looking for fresh and unique contents. If a website does not have quality content, it is not much useful for a visitor. In that case Google will not give much importance to that website. It results in low search result ranking.
Quality content in website has many advantages.They are:
1. It attract more users to the website
2. Chances of getting more natural links to the content page
3. Search Engines like quality content
No one is interested to read a website which has no quality content. Websites with duplicate and low quality content may receive initial traffic by the power of artificially generated backlinks. Later search engines will realise the truth and may reduce the ranking of the website. For a website having quality content always have a room for getting natural backlinks. It happens when a user visit this website, read the read the content, may put a reference to this page from his blog or bookmarking accounts. This kind of links are called natural links. Google values natural links and gradually without any link building efforts your website will get enough number of backlinks. This result a boost for your website in search engine results.
So in a nutshell you should utilize your time for writing quality content for your website. Artificial Link building cannot help you much without having quality content. After all the ultimate aim is to get readers. So you should spent your time for generating useful things for your visitors.
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