The Basics in SEO

SEO, Search Engine Optimization, is the process of taking a website and making it look good on the search engine results. A better example: Take ACNE products. For those who really want an ACNE product, it simple goes down to price, reviews, ratings, and appeal. People want a product that will resolve their problem fast. Seeing a bottle of ACNE cleanser with a boring label at $15 is not going to be enticing. Seeing an ACNE cleanser whose label is bright and whose design is appealing to the eye at the exact same price. Who do you think the person is going to purchase?

Webmasters have one goal: to provide users with a good source of information to rely upon. If their website looks good, users will rely on it and tell other users to use the website. Webmasters work very hard to make their website SEO-friendly. The more SEO-friendly their website is, the better their website will be in competing against other similar websites. SEO Optimization is the process of making sure your website stands out in the search engines so when a user is finding a solution to their problem, your website will come up first in the results.

So how does a site become SEO Optimized?

It involves editing the files and editing your website's content. For instance, if you have a website that is about teaching people how to play volleyball. You want to have the necessary keywords to be seen in your website's meta tag and the website itself. Your website's title should be similar to "How to Play Volleyball: A Guide to Being Successful in Volleyball". Your keywords should involve "volleyball, playing volleyball, volleyball sport". Put yourself into the position of a person who is looking for a good website to go to for being successful at volleyball. As that person, what would you look for in a website? What keywords would you type into your search engine browser to get the website you want? Your website should contain the content that people are looking for. If your website contains good keywords and a good title in its meta tag, that's the first step in putting your website into the top results in the search engine.

So what else is needed? Well, SEO is a very complex aspect of a website. Very crucial aspect of a website. If you have bad SEO, your website will go lower in the search engine rankings. If you have really good SEO, your website will rank high in the rankings. The better your website is on the search engine results, the more traffic you will get.

Also, SEO is an essential aspect in marketing. The more traffic your website gets, the higher your website will rank in the search engines. Why is this possible? Imagine this: Which would gain more popularity... an event with 30 people attending or an event with 500 people attending?. The more people that visit your website, the more popular it will be. Search engine bots will "think" that your website is being noticed and that your website is important and the bots will automatically put more priority into ranking your website higher in the search engine results.

How exactly do you get more traffic? This moves outside of SEO but here's an overview. To get more traffic, you need to understand marketing. Go on forums and post your website's link on the forum, email websites that relate to you and ask them if they can possibly link to your website. This is called affiliate marketing. If people use other popular websites and see your link advertised on their website, they will be interested and want to visit your website. The whole goal is to promote your website and get more traffic. The higher the traffic, the higher your website will rank in the search engines.

That's pretty much it. It is also very important to keep your site updated. If your site is about playing volleyball, make sure every inch of your website covers volleyball. Make sure you have enticing images on your website about volleyball. When people come to your website and see really cool images and content that relate to what they are looking for, they will stay on your website for a long time and tell others about your site.

It takes a while for a new website to rank high in the search engine so be patient. Patience is the key! While you wait for your website to rank high in the search engine, start working on your marketing. Promote your website by telling people your site's link. Start working on link exchanges. Ask various websites if they can post your website's link on their website. Go on different blogs and forums and post your link. It's all in marketing.