Important Points While Optimizing Title Tag of Your Website

In current world having a high traffic website is equal to have a big shop in real world. It can bring you business,fame,money etc without much effort. Though it is easy to say, developing a high traffic website needs a lot of hard work. In this article I am telling one of the important factor which you cannot miss while optimizing your website. It is the title tag,one of the most important part of your website which decides the search result rank of your website in major search engines like Google,Yahoo etc. So it is very important to optimize your title tag for better search results in Google.

Let us check the common mistakes in title-tag optimization. Common mistakes in website title optimization are:

1. Using company name instead of targeting keywords

2. Keyword stuffing in title

3. Using irrelevant keywords

Using company name on title is a common mistake find in many websites. I do not understand the real interest in using website name in title-tag instead of major keywords they target. It is big mistake by the web master and can ruin the rank of their website in Google search result. Another mistake I need to point out is the keyword stuffing in the title. It is a kind of over optimization. By reading the title-tag itself we can understand he optimized that website for search engine spiders and not for users. Google hate over optimization and it may result in less search ranking. Using irrelevant keywords in title-tag is also a negative factor in website optimization. Title-tag should be relevant to the content on the page.

So what are the important points we need to remember while optimizing a website? For me the most important points in optimizing a title tag are:

1. Picking right keyword for title

2. Keyword allocation in title

3. Better utilization of space available

4. Checking the relevancy of title tag with content

You should always use right keywords in title. Your title-tag should be meaningful and add value to the users. There would not be any keyword stuffing in title. A better title should not exceed character limit of 70 characters. It is because major search engines are not reading any characters after this character limit. So there is no need to write more characters in it. In addition to it, your page title should be hundred percent relevant to the content of the page.